ActivePure, a pioneering US air and surface purifier firm that use proprietary NASA based technology, wanted to launch two revolutionary new products in the United Kingdom. Because they had very little marketing presence at the time, MPH had to research the technologies to develop a deep understanding or the products and markets to target. MPH were initially responsible for the website’s design and development, in addition to content generation. This lead to creating social material to educate the target demographic and boost purchases as part of the continuing support.