MPH were fundamental in the growth of GameStop in the UK & Ireland, drawing on the experience gained working with Game Stores Group for the previous 15 years. Covering all promotional content, including POS, seasonal campaigns, catalogues, flyers, loyalty cards, and online banners, the designs were frequently used globally. The increased promotional opportunities we developed attracted more publishers to advertise in-store and online, resulting in higher revenues. As demand grew it was decided to create an internal design team, which MPH helped to put together.